Tuesday, 28 June 2016

Arctic Monkeys - R U MINE Analysis












The Music video for this song is a performance type as it features the band members and there is no narrative throughout. The video again is in black and white and has a short amount of dialogue before the song starts playing.
In the first scene of the video it is set in a radio studio, this shows that the band has status as their music is being played on the radio where there is a mass audience waiting to listen. In comparison to some of the other music videos in which I looked at, this video doesn’t follow some of the codes and conventions as much as ‘7 By Catfish and the bottlemen’ this video doesn’t have a cheap budget feel to it. The video does however reinforces the stereotype that bands of the indie/ alternative genre come from a middle class background.   
  The image on the left is a above is a close up of two of the band members. Majority of the video is filmed from this angle, the effect of this is the members are in clear view of the camera performing, doing what they do best.  In the video we notice the band is wearing a lot of dark colours connoting to something being bad or dangerous, implying that this band is ‘badass.’ The shades also represent this bad boy attitude. A very 1950s style with James Dean similarities. We all know that James Dean has iconic style. The video for this creates the impression that the band themselves want to have this iconic image that fans will remember them by.   I find the video goes against what Giddens says about the relationship between the lyrics and the visuals as I find there is no connection what’s so ever.


The camera work is very much handheld bringing the band and the audience close on a personal note. The lead singer is very much always looking directly down the camera as if he you wear seeing him live and he is singing to you. 

No comments:

Post a Comment